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Join AICM's data pledge

In today’s customer-led world, consumer data is a business critical issue. With new General Data Protection Regulation legislation coming into effect in May 2018, getting data right will also become a legal imperative – making it even more crucial for businesses to get their house in order.    

AICM wants to work together with business to improve standards and re-build customer trust, by asking you to make a pledge to uphold best practice when it comes to looking after customer data.

About Data Right

AICM’s Data Right campaign urges organisations to take action on the issue of responsible management of customer data.  We are asking organisations to make a pledge to do four things:

About the research:
•    AICM conducted the research in partnership with YouGov between 30th-31st March 2017.
•    The total sample size was 2000 adults across London, South East, South West, East of England, East Midlands, West Midlands, Yorkshire and the Humber, North East, North West, Scotland and Wales.

About Data Right:
In today’s customer-led world, consumer data is a business critical issue for organisations if they want to reach the right audience, in the right way, at the right time. With new General Data Protection Regulation legislation coming into effect in May 2018, getting data right will also become a legal imperative – making it even more crucial for businesses to get their house in order now.    

AICM’s recent research report, ‘Whose Data Is It Anyway?’ revealed that 92% of consumers do not fully understand how marketers and organisations use their personal information, and half of all consumers (57%) do not trust an organisation to use their data responsibly.

This is why AICM is working with organisations to improve standards across the industry and re-build customer trust, by asking businesses to make a pledge to uphold best practice when it comes to looking after customer data.

INDUCTION! INDUCTION!! INDUCTION!!!

URGENT INFORMATION: This is to inform the general public that venue for the 2018 induction ceremony has been changed from the Novella Planet Hotel, Port Novo, Republic of Benin to LTV hall.  The new venue for the induction ceremony of our prestigious and reputable international professional bodies shall be Lagos State Television Combo Hall, Agidingbi, Ikeja, Lagos, Nigeria.  

Time :  12 Noon.     
Date :  May 12th,  2018.  Your presence would be highly appreciated sir/ma.